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“Navigating New Territory” ~ #SoMeT12

March 20, 2013

November’s #SoMeT12 – a symposium about Social Media in the Tourism industry – held in El Paso, Texas does seem like ages ago now. But every so often – like now, just getting back into the swing of things in Vancouver and dealing with the unenviable task of sorting through hundreds of emails in my inbox – something pops up from the past. I had a rad time speaking to delegates representing many countries, regions, cities and so on at #SoMeT12 and it was great to find myself quoted in a story about all things SoMeT.

Here’s a particularly impressive excerpt:

Dave Olson, vice president of community at HootSuite, ended his presentation about building an impassioned and actively supportive community around a brand or destination by asking the question, “How do you measure happiness?” On the surface, it seems a flip remark for a serious business to consider, but most businesses know that a happy customer is a returning customer. Just as most meeting planners know that a happy conference community keeps attendees coming back.

For the full post, checkout Rob Hodge’s article Navigating New Territories in Connect magazine.

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